Privacy Policy
Last updated: April 30, 2026
This Privacy Policy describes how Fugo Ltd ("Fugo", "we", "us", or "our") collects, uses, and protects personal data, and your rights in relation to that data.
We collect, use, and are responsible for certain personal data about you as a data controller. When we do so, we are subject to the UK General Data Protection Regulation (UK GDPR) and, where applicable, the EU GDPR.
This Privacy Policy does not apply to personal data processed by customers through the Fugo platform, where Fugo acts as a data processor. That processing is governed by the Data Processing Agreement (DPA), available at https://trust.fugo.ai.
1. About Fugo
Fugo Ltd is a company registered in England and Wales with its registered office at:
Scott House, Suite 1
The Concourse, Waterloo Station
London, SE1 7LY
United Kingdom
2. Personal Data We Collect
Information you provide to us
We collect personal data you provide directly, including:
- name, email address, and contact details
- company and account information
- registration and account setup information
- communications, feedback, and support requests
- billing and transaction information
Information collected automatically
We and our service providers may collect:
- IP address and device information
- browser type and operating system
- usage data and interaction with the platform
- access times and navigation activity
This information may be collected using cookies and similar technologies.
Information from third parties
We may receive personal data from:
- business partners and resellers
- marketing providers
- publicly available sources
Content data
Content uploaded to the platform may contain personal data.
Fugo processes this data only on behalf of customers and in accordance with the Data Processing Agreement (DPA).
3. How and Why We Use Personal Data
We use personal data for the following purposes:
- to provide and operate the Services
- to manage accounts and subscriptions
- to provide customer support
- to communicate with you about the Services
- to improve and develop the platform
- to ensure security and prevent misuse
- to comply with legal obligations
4. Legal Basis for Processing
We rely on the following legal bases:
- Contract – to provide the Services
- Legitimate interests – to operate, secure, and improve the Services
- Legal obligations – to comply with applicable laws
- Consent – for marketing communications where required
Where we rely on legitimate interests, we ensure those interests are balanced against your rights.
5. How We Share Personal Data
We may share personal data with:
Service providers
Hosting, analytics, support tools, payment processors, and infrastructure providers who assist in delivering the Services.
Affiliates
Companies within the Fugo group where applicable.
Professional advisors
Lawyers, auditors, insurers, and other advisors.
Legal and regulatory authorities
Where required by law or to protect our rights.
Business transfers
In connection with mergers, acquisitions, or asset sales.
All third parties are subject to appropriate data protection obligations.
6. International Data Transfers
Fugo primarily processes data within the UK and EEA.
Where personal data is transferred outside these regions, we ensure appropriate safeguards are in place, including:
- Standard Contractual Clauses (SCCs)
- equivalent lawful transfer mechanisms
7. Data Retention
We retain personal data only for as long as necessary to:
- provide the Services
- comply with legal obligations
- resolve disputes and enforce agreements
Backup data is retained for up to 60 days for recovery purposes.
Where Fugo acts as a processor, retention is determined by the customer and governed by the DPA.
8. Security
We implement appropriate technical and organisational measures to protect personal data, including:
- encryption in transit and at rest
- role-based access controls and authentication
- monitoring and logging of system activity
- vulnerability management and regular testing
However, no system can be guaranteed to be completely secure.
In the event of a personal data breach that is likely to result in a high risk to your rights and freedoms, we will notify you without undue delay. Where required by law, we will also notify the Information Commissioner's Office (ICO) within 72 hours of becoming aware of the breach.
9. Your Rights and Choices
Under applicable data protection laws, you have rights including:
- access to your personal data
- correction of inaccurate data
- deletion of personal data
- restriction of processing
- data portability
- objection to processing
You may exercise these rights by contacting us at legal@fugo.ai.
Where Fugo acts as a processor, requests should be directed to the relevant customer.
You also have the right to lodge a complaint with your local data protection authority, including the UK Information Commissioner's Office (ICO).
10. Cookies and Tracking
We use cookies and similar technologies to:
- operate and improve the website
- analyse usage
- support marketing activities
You can control cookies through your browser settings.
11. Children
The Services are not intended for individuals under the age of 16.
We do not knowingly collect personal data from children.
12. Other Websites and Services
Our Services may contain links to third-party websites or services.
We are not responsible for the privacy practices of those third parties.
13. Changes to this Policy
We may update this Privacy Policy from time to time.
Where appropriate, we will notify you of material changes.
14. Contact
For privacy-related questions or requests: